Making a Masterpiece with Norbert Elnar

041 | Why should brands care about sustainability?

Norbert Elnar Season 4 Episode 1

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Sustainability as a Kingdom Value: A Conversation with Katie Boothby-Kung
In this inspiring episode of Making a Masterpiece, Norbert Elnar sits down with Katie Boothby-Kung, an accomplished sustainability expert and ESG strategist, to explore how businesses can integrate sustainability into their operations without compromising values or profitability.

Katie’s journey from her beginnings in social entrepreneurship to her roles at Shopify and Enterprise Canada highlights her deep commitment to helping businesses decarbonize, reduce waste, and make a meaningful impact. Through her faith-driven approach, Katie shares how sustainability aligns with Christian values, emphasizing stewardship, intentionality, and loving thy neighbor through business practices.


Key Takeaways from This Episode:

  • Sustainability Demystified: What it really means and why it’s crucial for businesses today.
  • Practical Steps for Entrepreneurs: Small, impactful ways to make your business more sustainable without feeling overwhelmed.
  • Faith and Business Alignment: How Christian values guide Katie’s approach to sustainability and stewardship.

Katie also shares her incredible journey of discovering God’s hand in her career, the lessons she learned building a small business, and why even the simplest steps can create meaningful change.

Don’t miss this episode filled with practical advice, faith-based insights, and actionable takeaways for building a purpose-driven business.

Follow Katie Boothby-Kung:
🎙️ Podcast: Talking Purpose
🔗 LinkedIn: Katie Boothby-Kung

Tune in now to discover how you can take one sustainable step at a time toward becoming a faithful and impactful brand! 🌍✨

Additional CTA (if needed):
Explore our course to learn how to craft a faith-driven brand: masterpiecebrands.com/course/brand-building

Looking for a way to build up your own kingdom brand? Join the Masterpiece Kingdom Brand Building Course where you will learn how to apply the best practices in marketing and branding to your brand - all while staying aligned with and true to God's plan. Find out more here: https://www.masterpiecebrands.com/1-click-sales

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